AI Chatbot for Lead Generation

An education and migration services provider was facing an overwhelming surge in digital inquiries, receiving over 25,000 messages each month across Facebook, Instagram, and their website. This rapid influx of messages in multiple languages created a growing burden on the marketing team, who had to respond manually to every query, often repeating the same information across channels.

The process of capturing prospect details—such as country of origin, preferred destination, and educational background—was done manually through back-and-forth conversations. With no structured intake system in place, this led to missed follow-ups and delays in qualifying leads for the next steps.

As the inquiry volume grew, advisors became increasingly occupied with administrative tasks instead of providing strategic guidance to serious candidates. This reduced the organization’s ability to scale its operations effectively and highlighted the need for a solution that could automate repetitive tasks and deliver high-quality leads directly into their CRM.

A multilingual AI chatbot was deployed across major digital channels, including Facebook, Instagram, and the organization’s website. This ensured prospective students and migrants could receive support wherever they engaged, providing a consistent user experience round the clock. The chatbot handled interactions in multiple languages, catering to a diverse audience.

A comprehensive knowledge base was integrated into Botpress, containing answers to frequently asked questions. This allowed the chatbot to instantly provide precise responses to common inquiries like course details and visa requirements. Automating these responses reduced wait times and improved engagement, freeing up time for the advisory team.

The chatbot also gathered essential prospect details through conversational flows, capturing information such as educational background and contact details. It identified qualified leads based on set criteria and automatically pushed these prospects into the CRM system. This streamlined lead management and enabled advisors to focus on meaningful consultations.